Coca-Cola is embarking a mission to become the most optimistic brand on social media with a complete revamp of its Facebook, Twitter and Instagram presence. #RefreshtheFeed marks the launch of a new social strategy for the brand rooted in optimism, uplift and connection.

On World Kindness Day, Coca-Cola flooded its feeds with nearly 100 pieces of content created in house. The artists – and a handful of like-minded social media influencers – seeded their posts on their channels.

The goal? For Coke’s more than 8 million followers in the U.S. to engage with the content and share the simple, yet actionable, messages of positivity with their networks.